Shreeamore Atelier
HERITAGE & ATELIER

OUR STORY

Decades of craftsmanship reshaped into relaxed, breathable clothing.

Shreeamore began with decades of experience in the textile industry, learning the craft from the ground up — the touch of fabrics, the rhythm of looms, and the beauty of handcrafted details.

Over time, we saw modern clothing moving toward fast trends, synthetic materials, and complicated designs. We wanted to build something simpler, more meaningful, and deeply connected to comfort.

That idea became Shreeamore.

Rooted in our passion for natural, breathable fabrics like cotton, linen, and handlooms, we set out to create clothes designed for relaxed everyday living. Clothes that feel effortless, allow your skin to breathe, and carry the understated charm of hand and machine embroidery.

Today, Shreeamore is brought to life by a close team of 6 skilled people — including master craftsmen who turn humble fabrics into wearable art through delicate embroidery and thoughtful tailoring.

Every piece is made with intention, patience, and care — clothing that doesn’t demand attention, but quietly stands out.

CORE PHILOSOPHY

BRAND VALUES & HIGHLIGHTS

The foundational principles that guide every cut, stitch, and collection at Shreeamore.

VALUE 01

NATURAL FABRICS

Cotton Khadi, pure Linen, and Mul Cotton chosen exclusively for breathable, tactile comfort in Indian climates.

VALUE 02

HAND & MACHINE EMBROIDERY

Harmonizing heritage needlecraft techniques with calibrated precision embroidery for elevated textile character.

VALUE 03

RELAXED COMFORT

Thoughtfully relaxed everyday silhouettes that celebrate ease, fluid movement, and unpretentious elegance.

VALUE 04

BOUTIQUE CRAFTSMANSHIP

Crafted in small, unhurried batches by our dedicated atelier team of 6 skilled karigars and artisans.

VALUE 05

CUSTOMISATION

Tailored-to-order sizing, bespoke motif adjustments, and direct artisan consultation on WhatsApp.

VALUE 06

PLUS SIZE FRIENDLY

Complete sizing inclusivity from S to 6XL with generous internal margins for perfect personalized fits.

MATERIALS OF THE ATELIER

OUR FABRICS

Honest natural textiles that breathe, soften with wear, and honor Indian weaving heritage.

COTTON KHADI

Handspun and woven with human rhythm. Naturally thermal, regulating temperature across seasons with deep cultural heritage.

PURE LINEN

Crisp flax yarns offering structural drape, unparalleled airflow, and timeless editorial elegance.

LINEN SLUB

Organic surface slubs creating rich textural depth, tactile character, and relaxed everyday drape.

COTTON SLUB

Soft staple cotton woven with subtle uneven yarns, giving every piece nuanced artisanal texture and lasting durability.

MUL COTTON

Featherlight, cloud-soft muslin designed for effortless movement, delicate hand-embroidery work, and all-day ease.

HANDLOOM TEXTILES

Artisanal hand-woven textiles supporting regional Indian weaving communities and honoring authentic slow craft.

EXPLORE THE COLLECTION CUSTOM SIZING ENQUIRY